How do you condense 108 years of a brand icon into just 8 letters?

With a brand anthem “The Meaning of Maserati”, We created a film featuring some of the most audacious moments of the brand’s past, present and future; using the letters of it’s iconic name to tell the story.

A deep dive into the archive of a heritage Italian brand which has been turning heads with it’s three pronged trident, learning from the tireless innovation of it’s early 20th century inception to propel the brand forward for the electronic automotive revolution.